Picture this scene. My good lady is looking on the Dell website speccing out a new laptop. She’s not the most technically savvy person on the planet so isn’t exactly sure of what options she should and shouldn’t choose.
Like most non-technical people she gets bored of reading technical talk within about 30 seconds. So after a couple of minutes she says the following in a monotone, bored voice, almost sighing as she did: “Dual processor processes power as fast as your imagination… Do I want that?”.
A slogan like that is supposed to be said in a triumphant, confident way, and definitely in bold like Buzz Lightyear saying: “To Infinity And Beyond!”. I’m sure the copywriter who wrote the line about dual processors imagined people reading it and saying “Wow! I want one of them!”. But of course the reality is that most people won’t understand what a dual processor does and if it being “as fast as your imagination” actually matters on not.
A techie like me just ignores it as meaningless marketing spiel (I don’t know which part of their statement to correct first) but I’m sure many people like my good lady just get confused and turned off to technology even more. So much for being consumer focused.