Since I got Sky+ I very rarely see adverts on TV (it records the entire series of any programs I actually watch and I skip all the breaks) but when I sit down to watch something live, like the rugby world cup match last night, I have to sit through the things. Like most people I tune them out and treat them as background noise. It takes something really special to get my attention.
Then my eye was caught by a scene of some buildings in a city and a couple of drops of clay that turned into rabbits and started bouncing around what could easily have been New York (turns out it was). And then some more appeared. And more and more, all to the sound of the Rolling Stones and all in a busy city full of people. It was incredible, and the more the advert went on the more incredible it became. Here, see for yourself:
While I have no intention of buying a Sony Bravia TV (I’ve happily got a Toshiba LCD TV thanks), I have to say that their three adverts are a cut above pretty much any other ads I can think of. The first was of quarter of a million rubber bouncy balls bouncing down a street in San Francisco and the second was of a fireworks display set on a council estate in Glasgow – except instead of fireworks it used exploding paint! Have a look at their website where you can see how they made these ads, as well as the ads themselves in full.
While the point of advertising is ultimately about making money, it’s really nice to see ads like these that show the creative talent of people out there (and particularly heartening to hear the high number of British accents on the ‘making of’ video). And to see an advert that actually brings a smile to my face and makes me gaze in wonder is a rare thing indeed. I’ll be interested to see how they manage to top this one!